Privacy Policy

1. Who We Are & Our Audience

Fishing Tackle Sale is an online retailer catering to a global community of practical anglers, from weekend warriors to seasoned pros. We sell discounted freshwater and saltwater fishing tackle, including rods, reels, lures, and combo gear. Our website is designed to be straightforward, secure, and focused on getting you the gear you need without hassle.

This policy applies to all visitors, customers, and users of our website, regardless of location (though we do not ship to a few remote areas and limited-service regions in Asia).

2. Information We Collect

To provide our services and process your orders securely and efficiently, we collect the following types of information:

A. Information You Provide Directly:

• Contact and Identity Data: Name, email address, shipping and billing address, phone number.
• Payment Information: When you make a purchase, our secure payment gateway (for credit cards) or PayPal processes your payment details. We do not store your full credit card details on our servers. We only receive and store transaction confirmation and necessary billing information.
• Order Details: Products purchased, order history, preferences related to freshwater or saltwater tackle.
• Communication Data: Records of your communications with our support team (e.g., via [email protected]).

B. Information Collected Automatically:

• Device and Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on site, and clickstream data (e.g., whether you browsed the Clearance section or Discount Saltwater Tackle).
• Cookie and Tracking Data: See Section 6 below for detailed information.

3. How We Use Your Information

We use your information solely for legitimate business purposes to enhance your experience, much like how we streamline our payment process to be “secure, transparent, and hassle-free.” Our uses include:

• To Process and Fulfill Your Orders: To complete your transaction, ship your gear (within 1-2 business days), send order confirmations, and provide customer support.
• To Communicate With You: To respond to your inquiries, send service-related notices (e.g., shipping updates), and, if you opt-in, provide information on new products or deals in our Clearance, Freshwater, or Saltwater categories.
• To Improve Our Website & Services: To analyze site usage trends, understand our anglers’ preferences (e.g., popularity of lures vs. reels), and optimize our website performance and product curation.
• For Security and Fraud Prevention: To protect our website, business, and customers from fraudulent transactions and unauthorized access, employing measures like SSL encryption.
• To Comply with Legal Obligations: To meet tax, regulatory, and other legal requirements.

4. Sharing and Disclosure of Your Information

We value your trust. We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We only share your data in the following circumstances:

• With Trusted Service Providers: We share data with partners essential to our operations, such as:
  • Payment processors (e.g., credit card gateways, PayPal) to securely complete your transaction.
  • Shipping carriers (e.g., USPS, FedEx) to deliver your order to the address you provide.
  • IT and analytics service providers who help us run our website, under strict confidentiality agreements.
• For Legal Reasons: We may disclose information if required by law, subpoena, or to protect the rights, property, or safety of Fishing Tackle Sale, our customers, or others.
• Business Transfers: In the event of a merger, sale, or transfer of our assets, customer information may be transferred as a business asset.

All third parties are contractually obligated to use your information only to provide services to us and to protect it in accordance with this policy and applicable laws.

5. Data Storage, Security, and International Transfers

Storage & Security:

Your Security is Our Priority. We implement appropriate technical and organizational measures to protect your data:

• We use industry-standard SSL encryption across our entire website to scramble your payment and personal information during transmission.
• We store data on secure servers with limited access.
• We regularly review and update our security practices.

However, no internet transmission or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

International Transfers:

As we serve a global community of anglers, your information may be processed and stored in the United States or other countries where our service providers operate. These countries may have data protection laws different from your country of residence. We ensure transfers are protected by appropriate safeguards, such as standard contractual clauses.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies (like pixels) to enhance your browsing experience, analyze site traffic, and understand where our visitors come from.

• What are Cookies? Small data files stored on your device that help us remember your preferences (like items in your cart) and how you use our site.
• How We Use Them:
  • Essential Cookies: Necessary for the website to function (e.g., enabling you to add items to your cart and checkout).
  • Analytics Cookies: Help us understand how anglers navigate our site (e.g., which tackle categories are most popular) so we can improve our layout and product offerings.
  • Preference Cookies: Remember your settings for future visits.
• Your Choices: Most web browsers allow you to control cookies through their settings. You can usually set your browser to refuse cookies or alert you when cookies are being sent. Please note that disabling certain cookies may affect the functionality of our website, such as the ability to complete a purchase.

7. Your Rights and Choices

Depending on your location (such as under GDPR for European residents or CCPA/CPRA for California residents), you may have certain rights regarding your personal data. We aim to provide all our customers with a high level of control, consistent with our philosophy that “Your transaction should be the last thing on your mind.“

You may have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to certain legal exceptions (e.g., we need to retain order records for tax purposes).
• Opt-out of Marketing: Unsubscribe from our promotional emails by clicking the “unsubscribe” link in any email.
• Data Portability: Request a structured, common format copy of your data.
• Restrict Processing: Object to or limit how we use your data in certain circumstances.

To exercise any of these rights, please contact us using the details in Section 9. We will respond to your request in accordance with applicable law.

8. Children’s Privacy

Our website is not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with information, please contact us, and we will take steps to delete such information.

9. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out. We’re here to help you focus on fishing, not logistics.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last Updated” date at the top of this page will indicate when it was revised. We encourage you to review this page periodically.